CORPORATE SUSTAINABILITY CONSULTANCY Inc.

The Path to a Sustainable Socially-Oriented Organizational Corporate Culture. Together, Let's Make a Difference

Corporate Sustainability Consultancy was established to address one of the most pressing challenges organizations face today: the impact of corporate sustainability and its influence on employee performance in Corporate Social Responsibility (CSR) initiatives. This course systematically explores corporate sustainability and its related concepts, including Sustainability, Sustainable Development, Corporate Social Responsibility, the Triple Bottom Line, and more. It thoroughly examines their impact on corporate expectations, particularly in terms of economic benefits and reputation, and how these factors relate to employee participation and engagement in sustainability initiatives. The Masterclass course guides organizations on their journey toward building a sustainable, socially-oriented corporate culture. As we continue to expand globally, we aim to empower organizations worldwide to integrate sustainability into their core operations and achieve measurable, long-term success.



Debating Corporate Sustainability and Its Relation to Responsibility

“People who take on such route of that a business has a social responsibility eliminating discrimination, avoiding pollution and whatever catchword it may be, are all modern-day crop reform where all, as mentioned before, triggered by a certain event. How can a business have responsibilities, when its essence is nothing but a separate entity? Only people have responsibility, (Friedman,1970).”

A Paradox Approach of the Business-as- Usual:

Employees are a Business Case for Corporate Sustainability.

If we clarify the association behind the undeniable confusion and lack of clear understanding of sustainable development, particularly its oxymoronic nature and its connection to corporate responsibility and sustainability—we reveal a paradoxical perspective. This perspective does not focus on normative arguments or empirical analysis but rather on the inherent tensions and trade-offs in reconciling business with society (Bansal & Song, 2017, p. 127). I strongly agree. However, when applying a corporate sustainability strategy within an organization, whether an institution, corporation, or SME—a paradox perspective suggests that contradictory, yet interrelated elements can coexist and persist over time (Bansal & Song, 2017, p. 129). If this holds true, then from a sustainable development perspective, management must establish a collective understanding of the necessary normative yet contradictory elements and values (social practice) and their impact on corporate expectations, as well as employee participation and engagement in Corporate Social Responsibility initiatives. This understanding forms the foundation of a Business Case for Sustainability Development and Management of employees. Organizations must assess sustainability by addressing three key questions: What needs to be sustained? What needs to be developed? And for how long? Sustainability holds businesses accountable for global pollution, making the implementation of corporate sustainability more urgent than ever. Recognizing the paradox of sustainability, its relationship to socially oriented corporate practices, and its impact on employee perception and engagement, can enhance employees’ performance within a corporate sustainability strategy.

Challenging the Common Knowledge

Questioning the Relationship between Corporate Expectations and Employees' Performance

“Unfortunately, the large body of literature dealing with the connections, if any, between various aspects of corporate social performance or ethics, on one hand, and conventional financial and market performance indicators, on the other, does not translate easily into a stakeholder theory context. Whatever value the social/financial performance studies may have on their own merits, most of them do not include reliable indicators of the stakeholder management (i.e., the independent variables) side of the relationship” (Donaldson & Preston 1995, p. 78).

The Masterclass Course

Fundamental Strategies for Corporate Sustainability Development and Management

The Business Case For Corporate Sustainability: The Impact of Corporate Sustainability Development and Management, and their Effect on Corporate Expectations and Employees' Performance Revealed.

Our Key Message

Mitigating the inherent tension and trade-offs between aligning business activities with societal expectations.

We all can agree and conclude that, without a well-thought-out plan to address corporate sustainability issues, examining processes, offering alternatives, and providing recommendations, organizations risk remaining trapped in the same dilemma of facing negative societal impacts due to a "business-as-usual" mindset; because, as previously stated, discussing sustainable development is futile without acknowledging and emphasizing the interdependent relationship between corporate actions, and sustainability. 

In other words, if the leadership of institutions, corporations, and SMEs fails to prioritize and actively engage in regular discussions on CSR issues, it is unrealistic to expect others within the organizational hierarchy to value sustainability.

With such ever-lingering and growing dilemma facing organizations, we meticulously devised the following lesson, which presents a strategic approach that is both normative and holistic in its delivery, grounded in tactical consultative methodologies. 

Our calculated plan serves as a foundational protocol to ensure all employees and other stakeholders are motivated and ready to embrace a new mindset. This new way of thinking will encourage voluntary engagement, drive cost reduction, boost revenue, and enhance the organization’s reputation. Ultimately, this approach aims to foster a sustainable, socially responsible corporate culture that endures now and into the future. 

The course introduces the Intrinsic Theoretical Framework, a conceptual and practical approach that enables organizations to sustain Socially-Oriented Organizational Cultural Change Development & Management. This framework ensures that corporate expectations and employee performance remain aligned at an optimal level—both now and in the future.

The course explains the following:

  • How to

    strategically position any business, be it a corporation, SME, or institution, to readily face the inevitable and unforeseen challenges caused by the inherent tension of mitigating business operations and its impact and effect on societies, locally and globally

  • How to

    create a collective and collaborative human relation approach of desired cultural norms, where the adoption and implementation of new ways of thinking and living for the greater good is established, and alive in every part of the organization

  • How to

    achieve the desired corporate expectation of enhanced reputation/increased economic benefits and improved stakeholder relations, namely the employees' relations from a development and management perspective of the social, environmental, and economic societal success for now and for the future

Your Journey towards a Sustainable Socially-Oriented Organizational Corporate Culture

Welcome to a one-of-a-kind course, "Fundamental Strategies for Corporate Sustainability Development & Management." Get ready to be equipped and transformed with the necessary tools to approach sustainability differently. This course is intentionally designed to be intensive and impactful, aiming to not only change your perspective but also enhance your personal growth and contribute to your organization's success. This is your golden opportunity to prepare yourself and your organization for a brighter future. Join us for a unique educational experience!!!

Commitment

To teach and see our clients grow personally and professionally once equipped with the right mindset and tools to mitigate the inherent tensions and trade-offs of reconciling business activities and their impact on our local and global societies, for now, and for the future.

Your Journey Starts Here

Embark With Us

The Course

Course Modules

It's Time to Engage

 

 

Module 1: The Big Picture Of Corporate Sustainability and Its Mutualistic Symbiosis Relationship With Employees


Module 2: Sustainability and Its Relation to the Other Notions

 

Module 3: Relating and Clarifying Corporate Sustainability in an Environmental Sustainability Strategy 

 

Module 4: Interpretation of Corporate Sustainability and Its Impact on the Impeding Factors 

 

Module 5: The Effect of Corporate Sustainability and Its Role on Employees’ Participation and Engagement in an Environmental Sustainability Strategy


Presentation: The Other Side of Sustainability Development Management & its Societal Impact

Module 6: Corporate Sustainability Influence on Employees as a Business Case 

 

Module 7: The Essence of Communication and Training in Corporate Sustainability Development of Employees

 

Module 8: The Steps and The Desired Framework to a Sustainable Corporate Culture for Employees 

 

Module 9: The Desired Intrinsic Nature of Corporate Sustainability Management of Employees 


Presentation: Field-Based Research Case Study. Organizational Behavior and its Impact on Employees in the Service Industry.

 

Module 10: Corporate Values, Personal Values, and their Connection to Human Capital Management of Employees 


Module 11: Employees Perceived Value and Its Relevance to Corporate Sustainability Development and Management

 

Module 12: Imperative Theoretical Approaches for Corporate Sustainability of Employees


Module 13: The Role and Act of the Stakeholder Theory and Its Relation to the Other Theories


Presentation: The Process of Engaging Employees in a New Way of Thinking 

 

The Learning Outcomes

Upon completion of the course, students will have acquired the following:

  • A clear and in-depth understanding of corporate sustainability and its impact on sustainable development within an organization

  • A comprehensive perspective on guiding your organization toward economic growth, environmental protection, and stakeholder social development through CSR initiatives.

  • A broad understanding of the essential elements needed to describe, relate, and effectively address organizational development and employee management in corporate CSR initiatives

  • A strategic approach to enhancing employee collaboration and communication from a stakeholder social interaction perspective to meet management expectations and achieve desired performance levels in sustainability management

  • A theoretical, practical, and dialectical overview of how to sustainably shift employees' engagement processes away from the business-as-usual approach

The Course's Target Market is:

  • Upper management or business leaders who are driven to deliver corporate expectations (enhanced reputation and increased economic benefits) desired results of positive sustainable development change for their organization and their community as a whole

  • Staff and students at higher education institutions, corporations, and SMEs with current or future sustainability development and management strategies

  • Novice Individuals who are eager to improve their personal and professional development, and/or enhance their organizations' overall corporate sustainability performance

Exclusive Launch Offer – Limited Time Only!​ Registration begins: March 15th, 2025 Official Launch Date: June 8th, 2025 Now only $1,858 (Savings of $400!) Don't Miss Out!!!

$1,858.00 Savings of $400

Mode of Delivery

Self-Paced e-Learning Masterclass Course

Certificate of Completion

Upon successful completion of the 12-week e-Learning Masterclass Course, students will receive a digital certificate

CORPORATE SUSTAINABILITY REVEALED

Karamray Mursel

Principal Consultant & Subject Matter Expert


Holds a Master's of Environmental Studies, in Sustainability Management from the University of Waterloo.

The firm was founded based on the premise of bringing awareness to organizations (e.g., institutions, corporations, SMEs) about the most important stakeholders that can affect and impact the direction of corporate sustainability development within an organization's environmental sustainability strategy, namely, the employees.

My eagerness to teach others about the key driver for an organization’s sustainability initiative’s success, is what led me to embark on this everlasting journey of delivering to you an Exclusive Master Course: “Fundamental Strategies for Corporate Sustainability Development and Management.” This course reveals and proves that employees' intrinsic and legitimate disposition within an organization's environment can be justified as a Business Case for Corporate Sustainability.

The desire to share my knowledge and passion, to make a difference in people’s lives, and to see our world become a better place is what gave life to Corporate Sustainability Consultancy Inc. My mission is to bring to your attention the main issue in sustainability which is ‘mitigating the gap’ between corporate expectations and the employees’ engagement and participation, in hopes to see progress and improvement in sustainability development and management within an organization.

The Core of Corporate Sustainability Consultancy Inc.

Our breakthrough business model is social and rests upon these pillars: For a business to achieve its SDG (Sustainable Development Goals), we recognize, operate, and thrive in a world well beyond the business-as-usual approach by contributing to systematic change that leads to a healthier and safer environment and better-educated employees